Changelog

What's shipped. What's next.

Last updated · May 5, 2026

A short log of what's gone live on the landing page, and what's queued for the validation phase. Build in public — every commit visible in the GitHub repo too.

  1. May 5, 2026

    Domain

    Custom domain — receipthook.com

    • Switched from receipthook-landing.netlify.app to the real domain.
    • All OG metadata, footer email, and dashboard mockup updated to .com.
    • Reminder scheduled for May 19 to register receipthook.app defensively if it's still available.

  2. May 3, 2026

    Analytics

    PostHog analytics live

    • Pageviews, email submissions, FAQ expansions, and the Phase 2 signal click all flow to PostHog.
    • UTM attribution baked into every event — when ad campaigns launch, conversion-by-channel is one filter away.
    • Dropped the /ingest reverse proxy (Netlify+Next.js rewrite incompatibility); accepting ~5% ad-blocker drop in exchange for working pipeline.

  3. May 1, 2026

    Deploy

    Production deploy on Netlify

    • Landing page goes live. Waitlist captures via Netlify Forms — no third-party CRM dependency.
    • Vercel deploy attempts failed three times with opaque errors. Switched to Netlify and shipped same day.
    • Build pipeline: pnpm + Node 22 + @netlify/plugin-nextjs.

  4. Apr 30, 2026

    Spec

    Phase 1 design spec locked

    • Three-phase architecture committed to: (1) merchant-side branded receipts via Square OAuth, (2) consumer PWA + card-linking, (3) tap-triggered receipts via wallet passes.
    • Polymorphic customer_identity schema designed to span all three phases without a migration on day one.
    • Brand line locked: "the receipt layer between every register and every phone."

  5. Apr 27, 2026

    Design

    Initial landing page + design system

    • First brainstorm with founder context — wedge, kill criteria, 90-day window.
    • Design system: warm cream + copper, Sora display + Instrument Serif italic accents + JetBrains Mono labels.
    • 11 sections from hero to footer. Bespoke iPhone receipt mockup (no stock photos).

What's next

  • Cold Reddit DMs — free pre-validation, capped at 10–15 personalized DMs/day to indie shop owners on r/cafe, r/Coffee, r/smallbusiness.
  • $200 paid ad campaign — Reddit Ads + Google Ads. Kill criteria pre-committed at $50, $100, $200 spent. Full brief in docs/ads/2026-05-01-validation-campaign.md.
  • If validation passes — convert waitlist to first 10 paying merchants via hand-DMs, then build the actual Square OAuth integration.